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In a century where we as consumers are used to have everything at the tip of our fingers, for every kind of business becomes a must to be adequately presented online.
The challenge:
Luckily nowadays is extremely easy to do that – either by creating an Instagram or Facebook account or if you want to go an extra mile for your positive online presence – to create a website. And while creating an Instagram or Facebook account is pretty easy for a regular internet user, upscaling to a website might seem a lot more troublesome.
Until it doesn’t.
By doing a little bit of research you could easily convince yourself that “to have a website is a matter of yearlong expertise and experience in the area” is actually a myth. On the market there is a company that makes your journey in the world of creating a website like a child game – https://www.squarespace.com/
The solution:
Squarespace, Inc. is an American website building and hosting company which is based in New York City, USA. It provides software as a service for website building and hosting, and allows users to use pre-built website templates and drag-and-drop elements to create and modify webpages.
The company was founded in 2004 as a blog hosting service, but it grew a lot during the years to reach a point of more than three million subscriptions. Its users employ pre-built website templates, and a variety of drag and drop widgets to add elements such as text and images. Its developers also create custom templates that are sold to users. On-screen instructions walk users through things like search engine optimization and setting up e-commerce – exactly the part which might seem too technical to establish for a family business owner or a even a business of a greater scale, which decides to use inhouse resources for creating a company website. Indeed the company offers enterprise solutions as well, so it is focused not only on the small and mid-sized businesses. Its services are in direct competition with WordPress.com, Wix.com, Webflow.com and other digital website building agencies.
So, how does it work?
Enough with the high level talk – let’s dive in into some of the coolest advantages and features Squarespace offers.
You have a great pool of options:
- To create your own website or blog
- To bring your website on the next level by including e-commerce within and sell your products online
- To get support and tools on building your brand – something to be recognized with
Yes, Squarespace started its existence as a blog hosting service, but it grew into a service a way more than that. Still it keeps providing this initial option – blog creation. If you want to share your story with the world and stand out with a professionally-designed blog website that can be customized to fit your brand, Squarespace is the go to place for you. You can even build, manage, and promote your blog with Squarespace’s built-in suite of design and marketing tools. Squarespace offers various website template options to create a blog that best represents your brand. Each template can be customized to fit your style of storytelling. You have endless design options – flexible blog layouts, custom color palettes, cohesive fonts, access to high-quality stock images, and built-in photo editing capabilities.
When you want to go beyond the blog creation and create your own website, then you are definitely in the right place. Squarespace is the leader in website design – it helps you stand out online with a professional website, online store, or portfolio. You can choose from an unrivaled set of best-in-class website templates. You can easily customize the design to fit your personal style and professional needs.
And to build on top of that you don’t just get a regular, but premium looking website with Squares pace – every Squarespace website or online store comes with a suite of integrated features and useful guides that help maximize prominence among search results. How cool is that?!
The Statistics!
What I also find fascinating about the platform is the Analytics part – you can learn where your website traffic is coming from, what your visitors are looking for, and how they’re interacting with your content or products through Squarespace’s in-depth Analytics tools. This helps you grow and flourish by directing and developing your business and services in the desired direction, it also gives you a great feedback whether you are achieving your goals in terms of marketing.
And last but not least, what I like a lot about Squarespace is that they don’t let you drawn by yourself with all the various resources, tools and templates – they regularly offer free webinars to boost your skills in the online presence area and to help you better work with the resources they provide. All webinars are one hour, streamed direct to your own computer. New customers are welcome—no website required. The Squarespace Customer Operations team will stand by to answer your questions throughout the session.
In a nutshell – making yourself present online has never been easier and not only that – Squarespace helps you grow by turning this journey of yours into a walk in the park.
